Consumers and Direct Platforms - UK - August 2013
MarketResearchMoz.com add new market research report"Consumers and Direct Platforms - UK - August 2013 (http://www.marketresearchmoz.com/market-research/consumers-and-direct-platforms-uk-173860)" to its store.Direct DIY platforms are popular amongst Consumers who have an interest in finance and confidence in making financial decisions. For less confident consumers direct discretionary platforms could solve their investment needs.
TABLE OF CONTENT
Introduction
Abbreviations
Executive Summary
Consumers and the appetite for direct platforms
Figure 1: Attitudes towards financial advice, June 2013
Market factors
Consumers still feeling the effects of the financial crisis
Strong performance of financial markets has made equities attractive to consumers
The internet is driving direct platforms into the mainstream
Companies, brands and innovation
Adspend lower in 2012/13 as the industry waited for the RDR
Figure 2: Advertising expenditure by selected platform providers, 2008/09 – 2012/13
The consumer
Some 65% of consumers have savings and investments under £30,000
Figure 3: Value of savings and investments, June 2013
Preferred approach to investment decisions
Figure 4: Attitudes towards financial advice, June 2013
Attitudes towards the concept of discretionary fund management
Figure 5: Attitudes towards the concept of discretionary fund management, June 2013
Amount that consumers expect to pay in charges when investing
Figure 6: Amount that consumers expect to pay in charges, June 2013
Considerations when choosing a company to invest with
Figure 7: Considerations when choosing a company to invest with, June 2013
How much choice consumers want in picking their investments
Figure 8: Appeal of selected online investment options, June 2013
What we think
Issues in the Market
Can direct DIY platforms help less affluent consumers to invest their money?
Can the RDR gap be filled by direct discretionary platforms?
How important is brand in choosing an investment provider?
Will large financial institutions want to join the direct platform market?
Trend Application
Simplifying choice
Take control of your finances
Mintel’s Futures: Generation Next
New Analysis: Consumers and Direct Platforms - UK - August 2013
Source Market Research Moz
Categories:
Banking,
Global and China,
Mintel
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