Bread - US - September 2013
MarketResearchMoz.com add new market research
report "Bread - US - September 2013(http://www.marketresearchmoz.com/market-research/bread-us-september-2013-report.html-175537)” to its store. Some 81% of bread users utilize
products in the category as part of a sandwich or wrap, this is more than
double that of any other use. The industry should play to its strengths,
expanding offerings that allow for sandwich experimentation. At the same time,
introducing new formats and flavors will encourage consumers to consider bread
as a nutritious meal component or convenient snack.
New Analysis: Bread
- US - September 2013
TABLE OF CONTENT
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Executive Summary
The market
Category sales remain stagnant
Figure 1: Total U.S. sales and forecast of bread, at current prices, 2008-18
Market segmentation
Fresh loaf bread leads sales, tortillas and bakery offerings post strongest
growth
Figure 2: Total U.S. retail sales of bread, by segment, at current prices, 2011
and 2013
Leading companies
Grupo Bimbo represents more than one quarter of category sales
Figure 3: MULO sales of bread, by top five leading companies, rolling 52 weeks
2012 and 2013
Innovation
Bread products attract attention through claims
Figure 4: Bread launches, by top five claims (plus gluten-free), 2008-13*
The consumer
Bread use at a five-year low
Figure 5: Number of loaves/packages eaten by household in last seven days,
2008-13
Sandwiches lead uses for bread, wider range needed
Figure 6: How bread is used, June-July 2013
Health and variety are top of mind for nonusers
Figure 7: Top five reasons for not using bread, July 2013
What we think
Issues and Insights
How should the category address the topic of health?
Issues
Insight: promote products as meeting essential consumer needs.
How can the industry keep bread fresh?
Issues
Insight: expand flavors and formats to get consumers thinking beyond the
sandwich.
How can the category compete with bakery offerings?
Issues
Insight: boosting product attributes and promoting freshness will mitigate
bakery impact.
Trend Applications
Trend: Sense of the Intense
Trend: Hungry Planet
Mintel Futures: Brand Intervention
Get more information of this Report@
Source Market Research Moz
Categories:
Bread - US,
us bread market
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