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US Social Networking Market June 2013

The bridge to greater efficacy in social network ads and the road to greater ad sales for networks are intertwined around a single segmentation that rises above industry verticals—how the networker feels about brand interactions on ‘her’ page or feed in general.

Browse Complete Report With TOC@ http://www.marketresearchmoz.com/market-research/social-networking-us-june-2013-169927

Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
Native, SoLoMo driving gains
Figure 1: U.S. social network ad sales, 2009-17
Social carries one in seven online ad dollars
Figure 2: Social network share of total online ad sales, 2009-13
The networker
Penetration on pause, frequency on rise
Figure 3: Any use of social networks, January 2012 vs. March 2013
Ads need to aim young
Figure 4: Positive response to ads on social networks, by age, March 2013
Brand interactions ramping up
Figure 5: Attitudes toward brands and products on social networks, by age, January-August 2012
Moms get viral
Figure 6: Use of social networks, by parental status, March 2013
What we think
Issues in the Market
Do we care what brands or products our friends like?
Figure 7: Impact of friends’ likes on purchasing habits, by age, January-August 2012
Are the opinions of friends more valuable than those of strangers?
Mobile social: One step forward or two steps back?
Figure 8: Use of social networks away from home and work, March 2013
Insights and Opportunities
More viral potential among young, affluent, moms
Figure 9: Number of friends on most heavily used social network, by age, March 2013
Figure 10: Number of friends on most heavily used social network, by household income, March 2013
Youngest adults most viral
Figure 11: Attitudes toward sharing content, by age, March 2013
Figure 12: Viral behavior on social networks, by age, January-August 2012
Moms talking about networking
Figure 13: Viral behavior on social networks, by parental status and gender by age, January-August 2012
Digital privacy preferences as segmentation
Steering clear of indifference
Figure 14: Attitudes limiting value of social networks to brands, by age, March 2013
Figure 15: Creating vs. browsing comments, by age, January-August 2012
Partnering with check-in services
Figure 16: Frequency of use of check-in services, by age, March 2013
Trend Application
Inspire Trend: Locavore
Figure 17: Use of social networks away from home and work, by age, March 2013
Figure 18: Trends related to mobile use of social networks, by age, March 2013
Inspire Trend: Attention Economy
Figure 19: Attitudes toward interacting with brands on social networks, by number of friends, March 2013
Figure 20: Attitudes toward interacting with brands on social networks, by number of properties followed or liked, March 2013
Mintel Futures: Generation Next
Market Size and Forecast
Key points
Social goes native
SoLoMo to drive sales
Sales and forecast
Figure 21: U.S. social network ad sales, at current dollars, 2009-17
Figure 22: U.S. social network ad sales, at inflation-adjusted dollars, 2009-17
Competitive Context
Key points
Reaching young, affluent difficult offline
Figure 23: Shift from traditional media to online media, by age, January-August 2012
Figure 24: Shift from traditional media to online media, by household income, January-August 2012
Share of online ad sales doubles from 2009-13
Figure 25: Social network ads share of total online ad sales, 2009-13
Market Drivers
Key points
Majority of teens and adults own a smartphone
The rise of phablets
Rollout of 4G
Figure 26: Attitudes toward cellular internet speed, by cellular service provider, September 2012
Data allotments largely limited on mobile web
Figure 27: Monthly cellular data allotment, by age, September 2012
Wi-Fi offers free access to mobile web
Figure 28: Devices used to access the internet at home, February 2010-August 2012
Leading Companies
Key points
Facebook: Four times the daily usage of any competitor
Figure 29: Frequency of visits to social networks, March 2013
Frequency of visits to Facebook still climbing
Figure 30: Number of visits to Facebook in past 30 days, February 2009-August 2012
LinkedIn makes gains
Figure 31: Use of social networks, January 2012 vs. March 2013
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Electric Forklift Market in China and Global Region 2013 Analysis, Size, Share and Trends

The economy of China entered a stage for transition. As a result, the forklift industry failed to sustain the growth momentum in the preceding two years, with the annual sales volume decreasing by 8.0% year-on-year to 288,662 sets.

In H1 2013, China’s forklift sales volume hit 165,366 sets, up 8.3% compared with that in 2012. The estimation shows that China forklift market will see continuing slow growth in the second half year with the targeted sales volume all the year round picking up to the level of 2011.

Among forklift products, electric forklifts have witnessed an impressive surge in terms of market occupancy, thanks to the call for energy saving and emission reduction. In 2012, the market share of electric forklift was 27.7%, up 1.2 percentage points over the preceding year and up 7.2 percentage points over 2005. In the future, China electric forklift industry is expected to sustain buoyant development, contributing to: a) comparing to Europe’s 75% and US’ 60%, China electric forklift occupies relatively small market share; b) China has mastered advanced electric forklift technologies.


When it comes to industrial players, China forklift market has grouped into several camps. The first camp refers to two leading forklift giants, i.e., Anhui Forklift Truck Group and Hangcha Group Co.,Ltd. with their sales volume in 2012 holding a share of 46.8%, up 2.4 percentage points over the previous year.

The second refers to large engineering machinery enterprises including Xiamen XGMA Machinery Co.,Ltd., Guangxi LiuGong Machinery Co., Ltd, Lonking (Shanghai) Forklift Co., Ltd., Shandong Shantui Machinery Co., Ltd. and Sunward Equipment Group. In 2012, Lonking (Shanghai) Forklift Co., Ltd. and Guangxi LiuGong Machinery Co., Ltd joined the ranks of top 20 forklift companies worldwide.

The third camp refers to foreign brands including Toyota Industrial Corp, Linde Group, Jungheinrich Group, Hyster, Mitsubish and NICHIYU. In 2012, Linde (dominated by top-grade products) and Baoli (targeting mid-and low-range products) under Kion Group collectively made up 7% market share in Chinese forklift market, taking the first place among the foreign brands.

In order to meet the robust demand for high-end forklifts in the whole Asian-Pacific market, especially the Chinese market, Jungheinrich Group built a new plant in China covering an area of 60,000 sq meters. On Aug.8, 2013, the new plant was formally open, specializing in the development and production of walking-type electric trucks, counterbalanced forklifts and reach forklifts.

The fourth refers to newcomers such as Sino-American-Zhejiang Maximal Foklift Co.,Ltd., Zhejiang Goodsense Forklift, Chery, etc. In 2012, Sino-American-Zhejiang Maximal Forklift Co.,Ltd. ascended to the one among the top three forklift enterprises by export, and joined the ranks of the top 20 players in global forklift industry for the first time.

Global and China Automotive Spring Industry 2013 Market Research Report

The report provides a basic overview of the industry including definitions, applications and industry chain structure. Global market analysis and Chinese domestic market analysis are provided with a focus on history, developments, trends and competitive landscape of the market. A comparison between the international and Chinese situation is also offered. 


Also focuses on development policies and plans for the industry as well as a consideration of a cost structure analysis. Capacity production, market share analysis, import and export consumption and price cost production value gross margins are discussed. 

A key feature of this report is it focus on major industry players, providing an overview, product specification, product capacity, production price and contact information for Global Top15 companies. This enables end users to gain a comprehensive insight into the structure of the international and Chinese Automotive Spring industry. Development proposals and the feasibility of new investments are also analyzed.

Companies and individuals interested in the structure and value of the Automotive Spring industry should consult this report for guidance and direction. 

Electric Accumulator Markets in Africa to 2017 - Market Size, Trends, and Forecasts

The industry report package Electric Accumulator Markets in Africa to 2017 - Market Size, Trends, and Forecasts offers the most up-to-date perspective on the actual market situation, trends, and future outlook for electric accumulators in different countries around Africa. The package includes electric accumulator country reports from the following countries:

Ethiopia, Morocco, Nigeria, Senegal, South Africa and Tanzania

The studies include historic market data from 2006 to 2012 and forecasts until 2017 which makes the reports an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for key market insights in a readily accessible and clearly presented format.

The market studies answer key questions such as:
What is the size of the electric accumulator markets in different countries around Africa?
How are the markets divided into different product segments?
Which products are growing fast?
How have the markets been developing?
How does the future look like?
What is the market potential?

The latest market information included in the studies:
Overall market size for electric accumulators in different countries around Africa
Market size for electric accumulators by type
Forecasts and future outlook of the markets

Product segments analyzed in the studies:
Nickel-cadmium electric accumulators
Nickel-iron electric accumulators
Vehicle lead-acid electric accumulators
Other lead-acid electric accumulators
Other electric accumulators
Parts of electric accumulators

Reasons to buy:
Gain a complete picture of the historic development, current market situation, trends, and future prospects of the electric accumulator markets in different countries around Africa to 2017
Track industry trends and identify market opportunities
Compare market size, trends, and prospects in different countries easily
Plan and develop marketing, market-entry, market expansion and other business strategies by identifying the key market trends and prospects
Save time and money with the readily accessible key market information included in the reports. The market information is clearly presented and can be easily used in presentations, etc.
The industry reports are built by the standard methodology of Global Research & Data Services by using, analyzing, and combining a wide range of sources and in-house analysis.

New Analysis: Electric Accumulator Markets in Africa to 2017 - Market Size, Trends, and Forecasts

Source Market Research Moz

Mid IR Sensors: Market Shares, Strategies, and Forecasts, Worldwide, 2013 to 2019

New study Mid IR Sensors: Market Shares, Strategy, and Forecasts, Worldwide, 2013 to 2019. Next generation Mid IR Sensors are leveraging new technology. The 2013 study has 818 pages, 340 tables and figures. Worldwide mid IR sensor markets are poised to achieve significant growth as the Internet of things creates demand for sensors.

Mid IR sensors can measure chemical composition of materials and gas. The efficiency is unmatched by any other technology, cost is increasingly competitive. Mid IR is extending use beyond military applications to commercial systems, including the Internet of things where sensors become part of network systems.

Mid-IR QCL systems have achieved price performance levels that are increasingly attractive. Vendors bring sensing capabilities to a broad range of applications, including: spectroscopic and bio-medical imaging; materials characterization; standoff explosive detection; microscopy; and non-destructive testing. Spectroscopy and imaging measurements are easier, faster and more cost-effective leveraging advances in Mid IR sensing.

Quantum Cascade Laser (QCL) technology is very promising. Mid-infrared sensors and imaging applications depend on quantum cascade laser (QCL) technology. Daylight Solutions quantum cascade laser (QCL) technology has been delivered to more systems for more customers in more applications than all other QCL-based solutions combined.


Advances in QC laser technology and spectrometer hardware are combined with spectroscopic techniques.

Intra pulse spectroscopy and similar techniques provide a major step change in sensitivity, speed of operation, fingerprinting capability, size and cost. They offer a major improvement on methods of gas detection. Recent advances in spectrometer hardware relate to QC gas sensors. Advances exploit recent technological advances including miniaturized integrated electronic systems, plug and play interfaces and micro optics. These will progressively replace unwieldy, fragile and expensive instrumentation.

The lasing wavelength for QCL's is determined by the choice of semiconductor material. By adjusting the physical thickness of the semiconductor layers new functionality is achieved. This removes the material barriers associated with conventional semiconductor laser technology.

An infrared spectroscopic laser source has no need for cryogenic cooling, provides high output powers, has large spectral coverage, provides excellent spectral quality, and has good tuneability.

Homeland security, military communications, infrared countermeasures, chemical warfare agent detection, explosives detection, medical diagnostics, imaging and industrial process controls, fire detection and remote gas leak detection, pollution monitoring, and real-time combustion controls are uses for the mid IR sensors.

According to Susan Eustis, "Taking mid-IR QCL systems to new price to performance levels, vendors bring new capabilities to a broad range of applications. Applications anticipated to gain market traction include: spectroscopic and bio-medical imaging; materials characterization; standoff explosive detection; microscopy; and non-destructive testing. Spectroscopy and imaging measurements are now easier, faster and more cost-effective than ever before."

Mid IR sensor markets at $789 million in 2012 are anticipated to reach $7 billion by 2019 as price performance increases and unit costs decrease from $3,000 per unit to $300 and even to $8 or less per unit on average drive further interest from commercial buyers. The decrease in size of units from bench size devices to portable units makes them more useful across the board in every industry.

Companies Profiled
Market Leaders
FLIR
Daylight Solutions
Structured Materials Industries
Maxion Technologies
SenseAir
Sofradir
Cascade Technologies

Market Participants
AdTechoptics
Aerocrine
Alpes Lasers / ALTechnologies
Block Engineering
Bosch
Cymbet
Northrop Grumman
Digi International
Directed Vapor Technology
Dust Networks
EnOcean GmbH
Ekips Technologies
Elliot Scientific
Finmeccanica
SELEX Galileo Inc.
Ferro Solutions
Flexible Electronics Concepts
Sensors 5
General Electric (GE)
Hamamatsu
II-VI incorporated / Marlow Industries
ILX Lightwave
IPG Photonics
Sensor Products
Johnson Controls
JonDeTech
Kidde Products Limited / Airsense Technology
Lockheed-Martin
M Squared
MIRTHE National Science Foundation
Mirthe Mid IR Sensor Breath Analyzers
Nanophase Technologies
Opto Solutions
PNNL Electronics and Systems Integration
Power Technology
Raytheon
Sensor Switch
Sentinel Photonics
Thermo Fischer Scientific / NovaWave Technologies
VIASPACE / Ionfinity

Check Out These Key Topics
Mid Infrared (IR) Sensors
Electro-magnetic spectrum
QC laser technology
Spectrometer hardware
Wireless Sensor Network
Wireless Nodes
Homeland security
Military communications
Infrared countermeasures
Chemical warfare agent detection
Explosives detection
Medical diagnostics
Industrial process controls
Remote gas leak detection
Pollution monitoring
Real-time combustion controls
Mid IR sensor
Microcontroller
Energy Harvesting
Vibration-Based Wireless Energy
Piezoelectric Energy Harvesters
Thermoelectrics
Generating Power From Heat
Smart Computing
Wireless Sensor Networks
Smart Cities
Smart Buildings
Military Remote Energy Applications
Off-Grid Special Sensors
Pipeline Monitoring
Navigational aids
Thermoelectric cooling
Automotive Sensors
Sensor Lighting
Manganese dioxide
Nanoparticles, Nanotechnology Graphene
Self-assembly, Nanostructured Thin Films
Microgenerator Sensors
Vibration Sensors
Piezoelectricity
Solid State Technology
Microgenerator
Power Source Of Sensor
Sensor node

Capturing Big Data in Social and Detection Systems: Market Opportunities and Challenges 2013 - 2019

New Study Capturing Big Data in Social and Detection Systems: Market Opportunities and Challenges 2013 - 2019.Every large corporation collects and maintains a huge amount of data associated with its customers including their preferences, purchases, habits, travels, and other personal information. In addition to the large volume, much of this data is unstructured, making it hard to manage. This so called “Big Data” is a challenge for industry verticals yet also an opportunity.

The enormous growth potential of Big Data caught the attention of various large players such as IBM and Oracle, to name only a couple, who have developed a key strategic focus in this area and various vertical-specific offerings.

By now many people across various industry verticals understand the basic issues or at least have heard that Big Data is a big deal. However, most of the focus to date has been on the importance of optimizing data management and analytics. There has been very little analysis about challenges and opportunities for capturing Big Data.

This report provides critical evaluation of the front-end of Big Data: capturing data from various sources. This report focuses specifically on social systems as well as obtaining data through sensing/detection with an emphasis on RFID. The report includes Big Data revenue forecasts, predictions about the future of Big Data and social/detection, and related recommendations.

Target Audience: 
Big Data companies
RFID and NFC companies
Social media and networks
Presence detection companies
Fortune 1000 corporations of all types
Database and related infrastructure providers
ICT infrastructure and service providers of all types
Data aggregators, storage and management providers
Telecommunications infrastructure and service providers
Government including homeland security and law enforcement 

Key Findings: 
Social, search, and ecommerce systems are a key source of unstructured data
Future Big Data systems will rely upon an automated feed from various commercial and private sources
Big Data is a big opportunity for those companies that position themselves for future systems integration
There is an important role for hybrid Big Data and API solutions that combine the best of both worlds for data 

PET Film Industry Global and China Analysis 2013

The report provides a basic overview of the industry including definitions, applications and industry chain structure. Global market analysis and Chinese domestic market analysis are provided with a focus on history, developments, trends and competitive landscape of the market. A comparison between the international and Chinese situation is also offered.

Globaland China PET Film Industry Research Report 2013 also focuses on development policies and plans for the industry as well as a consideration of a cost structure analysis. Capacity production, market share analysis, import and export consumption and price cost production value gross margins are discussed.

A key feature of this report is it focus on major industry players, providing an overview, product specification, product capacity, production price and contact information for Global Top15 companies. This enables end users to gain a comprehensive insight into the structure of the international and Chinese PET Film industry. Development proposals and the feasibility of new investments are also analyzed.

Cover all Point in Table of Content of this Report:

PET Film Industry Overview
PET Film Market Data Analysis
PET Film Technical Data Analysis
PET Film Government Policy and News
PET Film Manufacturing Process and Cost Structure
PET Film Productions Supply Sales Demand Market Status and Forecast
PET Film Key Manufacturers Analysis
Up and Down Stream Industry Analysis
PET Film Marketing Strategy Analysis
PET Film Development Trend Analysis
PET Film New Project Investment Feasibility Analysis
Global and China PET Film Industry Research Conclusions

Companies and individuals interested in the structure and value of the PET Film industry should consult this report for guidance and direction.